As we gather around the table this Thursday and eat into a turkey, mashed potato, and gravy coma, we’ll undoubtedly take a moment to reflect on the basics that we’re thankful for: family, friends, food, and good health, to name a few. But even though the focus of the season is on our home lives, it’s important to give thanks to the key people in our professional lives, too.
Take a few hours over the 4-day weekend to reflect on the past year, put together a list, and start writing out little notes of gratitude.
Tip: You’ll want to get these notes in the mail by the second week of December at the latest in order to reach people before they head out for the holidays.
This past Wednesday afternoon, M & I attended HubSpot’s World’s Largest Webinar from the comfort of our conference room. The webinar was hosted by Dan Zarrella of HubSpot and included executives from Facebook, Twitter, and LinkedIn to provide “The Secrets to Success on Social Media.”
What I love most about events like this is that I’m surrounded by “my people.” I was able to be a part of a conversation with thousands of others who also love to geek out over their love of social media. The stream for the webinar’s hashtag, #WLW14, was refreshing so fast we barely could keep up; it was so much fun and a perfect example of why I love social media. I couldn’t believe that this was my job, that I get paid to perfect social media skills and strategy. But I do! And here are some of the best tips that I picked up from the webinar.
In my last post, Ribbon Cutting Ceremony Planning Checklist, I listed all of the questions you need to ask at the beginning of the planning process to ensure no detail of your event is overlooked. Now that you have gathered all of the information you need, here is a step-by-step guide to throw a successful ribbon cutting, from securing the little details to the news coverage.
At some point in your PR career, you will probably be tasked with organizing a ribbon cutting ceremony, whether it be for a client, your agency, or your company. Compared to other events, these can actually be quite simple, as long as you are organized and cover all of the details. Here is the list of information you will need to gather before and during the planning process to ensure a smooth, seamless event.
The equally-parts crazy and wonderful thing about working in PR is that when you walk into the office in the morning, you never know what kind of day it’s going to be or what it holds. I don’t just mean that in the “every day is different” kind of way, but that literally anything could come up that you will have to deal with, and you need to be able to think on your feet. In this profession, a collection of random knowledge will help you go far.
For example, this past week we were shooting a scene for a TV spot that required a hand model. I was just sitting down at my desk with a steaming mug of TAZO Zen, when the model rushed to my desk and breathlessly whispered, “Help! I chipped my manicure on my way in!” She had gotten a French manicure per the art director’s instructions the night before the shoot and there was no time to go back to the salon. At this point it was 8:30 AM, and I needed to fix it before the videographer showed up at 9:00. We had a beauty Predicament.
Burst Marketing moved into a new office space in Downtown Troy and formed a strategic partnership with its new roommate, Smith & Jones. As the resident PR girl, they asked me to organize a ribbon cutting ceremony to get the word out about their new location and collaboration within the agencies.
While they moved in November, we decided to wait for the dust to settle and the holidays to pass, so we picked a date in mid-January. We partnered with the Rensselaer County Regional Chamber of Commerce to fill the room with local dignitaries, including: Rensselaer County Executive Kathy Jimino, City of Troy Mayor Lou Rosamalia, President of the Rensselaer County Regional Chamber Linda Hillman, and Executive Director of the Downtown Troy BID Elizabeth Young.
“Describe your fiancé in one word,” a reporter from The Huffington Post prompted my fiancé, MPR.
After a taking a few moments to reflect, he replied decidedly, “Organized.”
I was slightly horrified that the man I chose to spend the rest of my life with thinks “organized” is my most attractive trait. Does anyone ever really want to be described as “organized,” unless it’s for a job interview? Not exactly sexy. However, after mercilessly teasing him for months, I’ve come to the conclusion that he was right.
As of today, I have been engaged for exactly one year, and I have the stack of bridal magazines, color-coded spreadsheets, and binder bursting with contracts, receipts and Pinterest print-outs to prove it. But the funny thing is, before this year I never really thought about my future wedding.